Video thrilled the social media star


A 101 in video basics to get you creating great content for your social media platforms.


Video content, when done well, is an incredibly powerful marketing tool. It can grab your audience’s attention, convey a message and leave a lasting impression in a way which run-of-the-mill posting can’t achieve even on its best day. Consumers are much more likely tag, share and engage with video content, making it a hot commodity in the social world. This is clearly seen by the immense popularity of apps such as TikTok and other social media giants’ adaptions to make their platforms more video friendly.


So, with all this being said we thought we’d put together a quick guide on the video basics so you can get started creating great video content, keeping your audience engaged and growing your brand!



Length matters!

Social media users are being bombarded left, right and centre by a constant stream of content competing for their attention, so bear this in mind when mapping out your video. Marketing your restaurant? Film a walk through, showcasing the dishes, interior and ‘vibe’ so a viewer gets an idea of what their experience will be like. Keep it short and sweet to increase your chances of a viewer staying until the end of the video. On the other hand, if you’re planning a more story based, how-to or in-depth video, you will need to aim closer to the five-minute mark. If you think you need longer than this to convey your message, consider splitting it up into topics and making several videos to be posted at different times – doubling up as more content overall for you which is a win-win.


Hook your watchers

Social media users are being bombarded left, right and centre by a constant stream of content competing for their attention, so bear this in mind when mapping out your video. Marketing your restaurant? Film a walk through, showcasing the dishes, interior and ‘vibe’ so a viewer gets an idea of what their experience will be like. Keep it short and sweet to increase your chances of a viewer staying until the end of the video. On the other hand, if you’re planning a more story based, how-to or in-depth video, you will need to aim closer to the five-minute mark. If you think you need longer than this to convey your message, consider splitting it up into topics and making several videos to be posted at different times – doubling up as more content overall for you which is a win-win.


Tap into those emotions

Most ‘viral’ videos on social media get their popular nature from evoking an emotional reaction in the viewer, whether that be happiness, shock or laughter. Aim for feel good content which has a ‘shareable’ nature to encourage maximum engagement. Does a member of your team have a pet? Post a sweet video of them being adorable and watch your views climb!



Bonus tip: Consider your platform!

Video content comes in many forms and depending on which platform you’re using; you can reach different audiences. Facebook and Instagram stories are an excellent way to share quick 15-second video clips of what you’re up to. Is your venue busy tonight? Upload a quick shot of the action to show your followers what they’re missing out on in real-time. Another great tool is ‘IGTV’, this is the perfect place for your shorter videos, which you can create a ‘highlight’ for, pinning it to the top of your page so you can keep growing its engagement as new audiences land on your page and older ones revisit it.






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